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Remember the excitement you felt when you first got into the driver’s seat of your BMW? The moment you fell in love with your MINI? Or the exhilaration you experienced on your first BMW Motorrad ride? We invite you to experience it once again in celebrating 100 years of BMW and sharing a photo of your first BMW, MINI or Motorrad.

Post your photo with the correct hashtag per brand – #MyfirstBMW, #MyfirstMINI or #MyfirstBMWMotorrad, on Facebook, Twitter or Instagram, and you could be one of the select few who will experience the thrill of the track.

Each week, a BMW and MINI entrant will be awarded the prize of a Driving Experience course voucher at Zwartkops raceway. And a Motorrad rider will have the opportunity to improve their skills at the Motorrad Rider Academy.

To enter use one of the following social media channels


We invite you to be a part of the nostalgia, and share a photo of your first BMW. Not only will it be added to the memory wall, you’ll also stand a chance to win.


It’s throwback time. Share a photo of your very first MINI to give it the spotlight it deserves. We’ll add it to the memory wall, and might just make you a winner too.


Your first motorcycle wasn’t just a set of wheels, it was your doorway to open roads and blue skies. Share a photo of it with us and you could be the next weekly winner.